Charlotte Morley - Founder of The Little Loop
Google Charlotte Morley and you’ll likely come across many articles about the entrepreneur’s success on Dragon’s Den. But it’s her start-up rental marketplace for kids, The Little Loop, that she’s most proud of (although, she admits that the den is a scary place!).
With The Little Loop, Charlotte hopes to make a difference in the fashion industry and help parents along the way.
The Little Loop and Dragon's Den
Charlotte has had a fascinating career trajectory from civil servant in Iraq for the UK Ministry of Defence to owning her owning kids clothing rental business.
In our latest episode of the Agile CTO, hosts Guy Coleman and Alan Haefele talk to Charlotte about her journey.
Find out all this and more. She also shares some juicy behind-the-scenes details from her time on Dragon’s Den.
Also, make sure to check out our blog post here!
Combining Fashion and Tech
Into the Dragon’s Den
The Little Loop
- “I’ve always recognised that this is the way the fashion industry needs to go, and everyone will need the tech to do this. So, while we are a clothing rental brand, we’re building an incredible tech platform that’s extensible so that it can be white labelled and used by other people. So ultimately, we will either have a separate business or pivot into the tech space at some point. That’s always been my ambition.” - Charlotte Morley
- "We’ve bitten off quite a big challenge. Although our concept sounds very simple, it is very different to what people are used to. We’re two years into the journey; it’s exciting times but also very busy, which I’m happy about.” - Charlotte Morley