Despite working in war-torn regions as part of her time with the UK Ministry of Defence, Charlotte jokes it was her stint on Dragon’s Den that really proved her mettle. “I was absolutely terrified!” she exclaims. “It’s like going into an exam, and everyone is going to watch you do it and find out your results. When I was approached for Dragon’s Den by the researchers of the show, my first instinct was to say no. But then I slept on it and realised that it was such a good PR opportunity for the business. Because we’re doing something so different, we really need to be able to break through and get our company in front of the masses. I realised I would be doing my business a disservice if I didn’t do it. So, I just had to do my due diligence, really work the numbers, and make sure that I knew my stuff.”

Despite the challenges of running a start-up company, Charlotte’s vision of what The Little Loop can become keeps her grounded. “We’re trying to make sure that every garment is maximised in terms of its lifecycle, which reduces the relative impact of the carbon dioxide that goes into producing clothing. We’re also trying to create a system that’s better, easier, more convenient and cost-effective for parents.”