Tesco is a British multinational groceries and general merchandise retailer with headquarters in Welwyn Garden City, Hertfordshire, England.
It is the third-largest retailer in the world measured by gross revenues and the ninth-largest retailer in the world measured by revenues.
Tesco’s Brand team had a requirement for a Digital asset management system.
This system stores all their marketing assets and digital campaign materials to share with agencies, suppliers as well as internal users in different business units within Tesco. It works as a digital brand asset library where users have access to images, videos, PDF’s, tags, graphics, guides, labels, etc. and it helps ensure consistency of brand, especially within the digital channels. It also serves as a centralized system for the Brand team to approve campaigns and assets before making them available to the wider audience.
- 6 figure cost-saving over 2 years
- Tesco’s team is spending significantly less time on admin tasks and user training
- Over 37,000 assets are available on the BAMS
- 26,000 asset downloads have taken place so far
CI and CD environment
Jan - Jun 2018
Briefing and scoping of the project
Jul 2018 - Sep 2019
Oct 2019 onwards
Continuous support and optimisation as well as implementation of new customised features.
The Tesco team decided to outsource the project as their internal development teams didn’t have the bandwidth to take on new projects.
The team has been scaling back or up, depending on the phase of the project.
At peak, it had 2 Business Analyst, 6 developers and 2 testers working on it.
The current team consists of 2 Business Analysts, 2 developers and 1 tester.