About Us
Real problems need real collaboration.
The kind where passionate, specialist professionals bring their craft together — like in music, film, or any great creative endeavour — each sharpening the other. Technology done well is no different. We cultivate and mentor cohesive, outcome-driven teams across software, data, AI, and infrastructure — made up of analysts, designers, developers, testers, architects, and engineers who’ve worked alongside each other for years.
On this page
Our History
2004 – 2014
Chapter 1 – From First Flight to First Clients
A personal leap abroad, early wins, and the beginning of the Haefele way.
2004
First trip to London as a South African software engineer, embracing a new role in a new city.
2006
Founded Haefele Software UK in England, with a focus on advisory, business analysis, and occasional software development — built on close, on-the-ground relationships and a deep commitment to craft.
2006 – 2010
Built early relationships with key clients across the UK; laid foundations for a people-first delivery culture.
2010
Rising demand for offshoring prompted early thinking around a hybrid UK/SA delivery model.
2012
Founded Haefele Software SA in Cape Town to begin expanding our engineering capability.
2013
Alan became a British citizen — a personal milestone in our founder’s journey, unlocking the next chapter allowing easy movement between SA & UK to grow both teams.
2014
Returned to South Africa to actively build out our engineering team and scale our delivery model.
2015 – 2020
Chapter 2: Laying the Foundations
Building the team, the values, and the delivery model.
2015-2016
Refined our nucleus of talent. Defined our 7 values and refined our approach, bridging UK and SA teams.
2017
Reached 15 team members — small but mighty!
2019
Very quickly grew to 50 team members, mostly through referrals and long-term client relationships. Gearing to return to the UK for the next chapter.
2020
Covid hits. Like many, we navigated uncertainty, adapted as quick as we could, but took some body blows along with many of our customers.
2021 – 2024
Chapter 3: Recover, Regroup and Realign
Finding our feet post-Covid, learning some hard lessons navigating the bumps, but maturing in important ways.
2021
Stabilised post-Covid with new internal processes, embracing remote life while working hard to hold onto our team.
2022 – 2023
Difficult recovery years, and even harder to watch our team reduce to 40. Renewed focus on culture & delivery, getting back-to-basis while re-inventing and experimenting with largely all-new Sales & Marketing functions.
2024
Looking around at our team’s untapped potential, and looking to the future, we began exploring partnerships and investor conversations to unlock our vision for the next chapter. A partner who sees our potential, understands our game and our mission – cue iLink.
2025 – Present
Chapter 4: Powered Up
An upgrade in reach, scale and capability — but still unmistakably Haefele. We call it Haefele 4.0.
2025
Joined the iLink Digital group – a strategic move to accelerate growth, strengthen our teams, and broaden our reach in the UK, South Africa, and EMEA as a whole.
2025 +
Now part of a 3,000+ global team, while staying grounded in our Haefele mission and values. We continue to serve clients with craft, curiosity and commitment from our UK & SA teams — now with a wider offering, from no code to pro code, data to UX, AI to Ops.
Meet the team
Alan Haefele
Managing Director
Jonathan Balmer
Delivery and Operations Director
Monique Geldenhuys
Finance and People Director
Monique Geldenhuys
Finance and People Director
Jean-Luc Roels
Financial Manager
Jamie-Lee Havenga
People Manager
Jonathan Balmer
Delivery and Operations Director
Mark Kingwell
Business Analyst
Kyle Roycroft
Business Analyst
Francois Randall
Business Analyst
Andrew Wicks
Business Analyst
Ivan Bock
Business Analyst
Jason Bowers
Business Analyst
Claud Plaatjies
Developer
Vincent English
Developer
Christo Fourie
Developer
Divan Le Roux
Developer
Stefan Jacobs
Developer
Elias Railis
Developer
Andri Wium
Developer
Henry Bartosch
Developer
Thato Ramaoka
Developer
Stéan De Wit
Developer
Adrian Giddey
Developer
Meggan Diedericks
Developer
Gavin Prinsloo
Developer
Gavin-Li Hunt
Developer
Mickyle Ontong
Developer
Clint Hill
Practice Lead – Quality Assurance
Wayne Wilson
Functional QA
Ricky Wilson
Functional QA
Tyler Verster
Functional QA
Ashley Wells
Functional QA
Dean Kwongsee
Support Consultant
Jan Viskoper
Sales
Nicole Williams
Creative Lead
Caroline Robbins
Client Solutions Lead
Baskar Ramsundhar
Technical Data Specialist
We proudly joined iLink Digital in February 2025! This partnership serves to unlock a new era for us, growing our team & services in both UK and SA, while extending iLink’s capabilities into Europe & Africa. We can now offer our clients even more technical strength, with greater options, flexibility & speed to achieve their business outcomes – all in our same Haefele way!
Alan Haefele
Managing Director – Haefele Software & iLink Digital UK
About iLink Digital
Together with iLink, we unify data expertise, Haefele’s practical, business-focused delivery paired with iLink’s Fabric leadership, 50+ BI accelerators, and AI agents like C-Agent. The result is modern platforms and insight that are faster to adopt, easier to govern, and built to scale.
Global digital transformation consultancy.
Founded in 2002, 3000+ consultants globally.
27+ global locations across US, LATAM, India and UAE.
Over 2 decades serving 250+ global enterprises.
Top 20 most valuable Microsoft Solution Providers.
Trusted Microsoft Partner in all 6 designations.
9x Microsoft Partner of the Year Awards.
Key Offerings
- Digital Strategy
- Data, ML & AI
- Product & Cloud Engineering
- Internet of Things
- Salesforce
- Robotic Process Automation
- Advanced Comm. Services
- Conversational Solutions
- Licensing & Managed Services
We see AI as a tool that amplifies our people.
AI should support people, not replace them. We keep humans in the loop — especially where decisions matter most. We see AI as a tool to amplify people, not replace them, and we’re approaching it the same way we approach everything else: with care, craft, and clarity.
Our Microsoft Partnership
We’ve worked closely with Microsoft technologies for years, from Azure and .NET to Power Platform and Fabric. As a recognised partner, we stay ahead of the curve and bring that knowledge into every project, helping you build better, faster, and with confidence.
20+
years of partnership
9x
Microsoft Partner of the Year
500+
certifications across our tech stack
3000+
consultants globally
Looking forward to connecting with you.
We’d love to set up a call to understand your current challenges and share some of our learnings to help you on your journey. Reach out below and we’ll be in touch in the next 24 hours.