Back

How to Build a Culture That Drives Good Products with Greg Van Berkel

00:00 / 00:00

Speakers

Greg Van Berkel

How to Build a Culture That Drives Good Products

Entrepreneurs who are on a limited budget have excellent opportunities to build world-class front-end experiences. 

 

The front-end journey is going to change… 

 

-how we speak to our technology

-how we move around it

-how we leverage data to create a customer experience

 

But where do the backend and full-stack developments fit in? Is it better to have a general understanding of the entire development or specialize instead?

To Build a Good Product, You Need a Team

  • Entrepreneurs who are on a limited budget have excellent opportunities to build world-class front-end experiences. The frontend journey is going to change how we speak to our technology, how we move around it, and how we leverage data to create a customer experience. 

    In this episode, we interview Greg Van Berkel, CEO at Code Collective and Head of Software Development and Technology at the Renati Group, about entrepreneurship and how company culture strongly relates to a product, whether frontend, backend, or full-stack.

     

    Join us as we discuss:

    • How Greg grew his company internally in the first few years
    • How full stack allows an engineer to own a feature
    • The relationship between sales pitches and developer interest
    • Building a collaborative culture among team members and among competitors

 

Check out these resources we mentioned during the podcast:

Key Insights

How full stack allows an engineer to own a feature

Imagine two bakers who work together on cakes: one bakes the cake and the other frosts it. By delegating responsibility to two people limits the importance and responsibility each can feel towards the completion of the cake.If one baker both baked and frosted the cake, they would feel more importance and value towards the completed project. The same is true for full stack development compared to frontend and backend development.“The most important thing around software is this feeling that you've done something important that's actually made a difference.” — Greg Van Berkel

Building a collaborative culture among team members and among competitors

After a wake-up call in his mid-twenties, Greg realized how essential collaboration is to building amazing projects. Reflecting that sentiment within his team at Code Collective, it has created a culture where members feel fulfilled.“Something I believe around building good product is you need a team so you're not building something in isolation.” — Greg Van BerkelBeing able to pull different perspectives and edit a product due to the close relationships within the team is a huge advantage to providing the amazing products that Greg aims for.

Episode Highlights

  • “Something I believe around building good product is you need a team so you're not building something in isolation.” — Greg Van Berkel
  • “Front end technology and how we interact with technology is going to change. Front end is going to branch out into how we speak to our technology and how we move around it.” — Greg Van Berkel
  • “Where our risks lie, even greater than losing a customer, is in being disconnected from how people are building technology today because it moves so quickly.” — Greg Van Berkel

Leave a comment

Let us know what you think. We promice your email address will not be published.

Thank you for reaching out.

We’ll be in touch in the next 24 hours to arrange a session with you.

More podcasts

20 / 09 / 2022

60 min

Keeping up with Coach Karina – Karina Bognon

With almost two decades of experience, Karina BOGNON has helped 1000s of individuals with professional and life… ...
View

20 / 09 / 2022

60 min

CEO of Payu with Karen Nadasen

We had the pleasure of chatting to Karen Nadasen, CEO of PayU, in the… ...
View

21 / 03 / 2024

40 min

Heard of data lake houses? Join us navigating a data world

We’ve heard of data warehouses, but what about data lake houses? It’s the merger of the minds in the latest… ...
View
View all Podcasts
View
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website.

These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-Necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.