How to Build a Culture That Drives Good Products with Greg Van Berkel
Speakers

How to Build a Culture That Drives Good Products
Entrepreneurs who are on a limited budget have excellent opportunities to build world-class front-end experiences.
The front-end journey is going to change…
-how we speak to our technology
-how we move around it
-how we leverage data to create a customer experience
But where do the backend and full-stack developments fit in? Is it better to have a general understanding of the entire development or specialize instead?
To Build a Good Product, You Need a Team
- Entrepreneurs who are on a limited budget have excellent opportunities to build world-class front-end experiences. The frontend journey is going to change how we speak to our technology, how we move around it, and how we leverage data to create a customer experience.
In this episode, we interview Greg Van Berkel, CEO at Code Collective and Head of Software Development and Technology at the Renati Group, about entrepreneurship and how company culture strongly relates to a product, whether frontend, backend, or full-stack.
Join us as we discuss:
- How Greg grew his company internally in the first few years
- How full stack allows an engineer to own a feature
- The relationship between sales pitches and developer interest
- Building a collaborative culture among team members and among competitors
Check out these resources we mentioned during the podcast:
- Inspired: How to Create Tech Products Customers Love by Marty Cagan
- Debt: The First 5000 Years by David Graeber
Key Insights
How full stack allows an engineer to own a feature
Building a collaborative culture among team members and among competitors
Episode Highlights
- “Something I believe around building good product is you need a team so you're not building something in isolation.” — Greg Van Berkel
- “Front end technology and how we interact with technology is going to change. Front end is going to branch out into how we speak to our technology and how we move around it.” — Greg Van Berkel
- “Where our risks lie, even greater than losing a customer, is in being disconnected from how people are building technology today because it moves so quickly.” — Greg Van Berkel
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