“Delivery” can sound like a fluffy word, but it’s meaningful to Alan. Delivery means focusing on the business outcome to understand what it is you’re actually building. Many consultancies will simply provide the resource they are asked for without exploring what it is that’s being built. Delivery means different things for different clients depending on their actual needs. It could be five devs, it could be engagement, it could be velocity, etc. To deliver business outcomes that have impact takes coaching. Say you provide a tea of four devs who are merely pairs of hands. They struggle with delivery because they aren’t being used to their full effect. “When you understand the business outcome, a dev team's output is not just about how many developers are thrown at it,” Alan said. “It’s process, and it’s environment, and it’s culture.”